![]() And, if Microsoft has its way, very soon you'll have Cortana. Inside Windows Cortana: The Most Human AI Ever Built. Conversational computing is holding a mirror to many of society’s biggest preconceptions around race and gender. This technology is being popularized by programs like the Siri system in Apple’s iPhone, and Alexa, which is built into the Echo, Amazon’s artificially intelligent home computing device. Mars’s start-up is part of a growing high-tech field called conversational computing. “It would be interesting to have a black guy talk, but we don’t want to create friction, either. When his company’s artificially intelligent smartphone app talks, he said, it sounds “like a helpful, young Caucasian female.” “There’s a kind of pressure to conform to the prejudices of the world” when you are trying to make a consumer hit, he said. Credit Sean Proctor for The New York Times Jason Mars is an African-American professor of computer science who also runs a tech start-up. Jason Mars, a professor of computer science who runs a tech start-up that makes personal financial smartphone software.
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